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Web Survivor Lesson #1: Increase Website Traffic

Creating a website is the simplest way to expend your store or to start selling to the world however, it may not be as straightforward as it seems. An excellent web design is a good beginning but this is sadly not enough to attract people. 

This sentence might be an overstatement though. By saying this we are not telling that a website well structured is optional. A nicely design is the way to keep people browsing your pages and navigating through the items you try to sell. Ultimately, the browsing parameters are pleasing algorithm update; there is no doubt about it. We are here simply pointing out that the first step for selling your products/services is to bring people onto your pages. The more people on a website, the more chances to sell. The question is then how to get more website traffic?

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Website traffic & SEO: the good, the bad, the ugly?

The latest Google updates are throwing a warning upon SEO and linking. If you are a website owner, you might be starting to wonder how you can increase website traffic without being flagged as a cheater… Don’t worry: Google’s algorithm is not designed to penalize website owners, it is updated over and over to satisfy the people looking for information. The updates are hitting websites that are trying to confront Google’s guidelines. SEO should not be trashed away from your online marketing strategies, it is allowed by Google and necessary to improve website traffic. The most important part of your SEO strategy is to find the SEO agency that understands search engines’ guidelines and will not force the SEO ethics.

Organic SEO & Website Health

On a daily vocabulary, organic is synonymous of healthy. Unfortunately, in SEO vocabulary, “Organic” is only a word to oppose to “Paid” ranking. White hat guaranteed organic SEO is the label you have to look for when you are hiring for a SEO agency. Only a combination of comprehensive SEO techniques will improve website ranking and subsequently, increase website traffic. 

At Design and Rank, we are aware of the old SEO rules that remain valid after the last updates and the new SEO concepts that came out with Panda & Penguin updates.

We could talk much longer about general rules, but the main point is for your website to get more website traffic. Please talk to us today to get a more detailed SEO plan for your URL.

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