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Google Announces to Bring Certain Changes in AdWords Interface

Google Announces to Bring Certain Changes in AdWords Interface

The leading online search engine giant Google has announced that it is going to introduce certain changes in AdWords interface, aiming to enhance experience of online marketing professionals. The current interface is 15 year old that seems to be old fogey. The major announcement came in response of numbers of issues and wishes raised by AdWords marketers.

“We are highly excited to make a final announcement of re-designing process of AdWords interface that is quite necessary in today’s continuously changing online marketing scenario,” said AdWords Product Management Director, Paul Feng, through blog.

Feng stated further, “Our AdWords is 15 year old and launched when Google was just figuring out the online advertisements. Today’s fast changing advertisement world compelled us to take this step to cater to the needs of marketing professionals. We are committed to give them a better experience. We in fact re-designed it several years ago for desktop world. Meanwhile, smartphones are only one year old.

The redesigning of AdWords interface is done on the basis of Material Design, Google’s design language used in numerous consumer products such as Gmail, Maps, and search.

Image Source (http://searchengineland.com/adwords-redesign-first-look-246074)

Image Source (http://searchengineland.com/adwords-redesign-first-look-246074)


As far as changes are concerned, there will be no functionality changes so the campaign will run as it is. The main focus is on the display with an aim to give a new experience to users.

In the newly designed surface, one can see only relevant navigation. For instance, Google will not display video if you don’t run video. Moreover, if you run a campaign without using any keyword, Google will not display ‘keyword’ option, according to Feng.

Timeframe to rollout

Feng, however, indicated that re-imaging is a long process and will take time to be launched.

Meanwhile, Google mentioned that it will be introducing the designing facets that are designed initially to only a few advertisers. After 12 to 18 months, it will offer to big and small advertisers for their feedbacks and abilities on the basis they are using. For instance, those advertisers running video campaigns can visualize video campaign management views whereas other running shopping campaigns will certainly see the relevant area of the platform.

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