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ASO (App Store Optimization) is basically described as an important method to ensure your app meets app store ranking conditions and also increases top of the search engine result page (SERP). This article serves its sole purpose of describing some valuable tips for app store optimization. Get details about your customers and competition Being a successful marketer, it is important for you to know your customers in better way as a better SEO strategy revolves around. In order...

The leading online search engine giant Google has announced that it is going to introduce certain changes in AdWords interface, aiming to enhance experience of online marketing professionals. The current interface is 15 year old that seems to be old fogey. The major announcement came in response of numbers of issues and wishes raised by AdWords marketers. “We are highly excited to make a final announcement of re-designing process of AdWords interface that is quite necessary in today’s...

Launched on February 24, 2016, Accelerated Mobile Page (AMP) is the most popular Google’s project designed as an open standard aiming to make page loading process on mobile devices quick. It is something that basically improves upon the rational process of serving page loading or mobile content as it depends on a specific form of HTML, popular as AMP HTML, to strip down the complete presentation of the content. Is really AMP important for search engine optimization...

The leading search engine, Google has indicated that it is going to boost its mobile-friendly algorithm (known as Mobilegeddon) in the next month. According to webmaster blog, the new update is expected to roll out in May. Meanwhile, Google introduced mobile-friendly algorithm on April 21 last year (2015). The new update tends to enhance the effect of ranking signal and will do in favour of mobile-friendly site. Those who have already such site don’t need to worry...

The world of web designing is dynamically changing with new tools, technologies and best practices for creating usable layouts. A lot of trends that were futuristic years ago have now become old-fashioned while certain trends such as scrolling and responsive web designs are still illuminating the center stage. Moving ahead in 2016 the year is demonstrating new drive in web designing technology that is more fixated towards User Experience (UX) as well as customization. Top 7 web design...

A good Pay-Per-Click (PPC) campaign can bring a lot of advantages for your business, enhancing its exposure while also ensuring that you get to have a benefit of increased sales. However, there are also several drawbacks that you will have to avoid if you are looking to use PPC on a regular basis, as it is also possible to mislay a lot of money with a very little return if the campaign isn’t handled properly. In...

Google is known for exciting its users with some new updates and features. It is possible that you have noticed the recent updates from the leading searching engine showing now up to 4 ads above the desktop search results and at the same time removing ads appearing on the right-hand side. As far as the impact of such update is concerned, it is yet to be experienced. As one can easily observe, there are several positive and...

Marketing or branding is the oxygen for your company, without it your company cannot stay alive. Marketing is extremely essential to get a good business and get your brand known and renowned. People does marketing in various ways- via print media, digital marketing and lot more. But now various techniques and technologies are evolving via which people can target hundreds and thousands of potential customers within few seconds. This is quiet easy, time saving and of...

Social media is the most popular word in today’s time. Undeniably, it is a great platform giving an excellent opportunity to both advertisers and visitors to interact each other to cater to their own interest. With the necessity of advertisement for any business, entrepreneurs are nowadays constantly in search of the best method for marketing their products and services to influence their target audiences. The emergence of social media marketing gave a genuine reason to celebrate such...

Now-a-days to have good traffic for your website it is really necessary to have a good and effective keywords which can help you to have a good customer views for your products and services. For effective SEO and PPC targeting competitors’ branded keywords is extremely essential. Knowing it to do more effectively will help you to target good interest and views. Different keywords help to tingle the different interest of people. To steal away the traffic towards...