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The Internet is flourishing with exhaustive analyses studying how well each SEO factor correlates with the actual ranking. The ultimate idea behind is to be able to dissect Google algorithm and find out which factors are the most important to get ranked. All right, a little bit of math is required here to go further. The optimal correlation equals 1 and this basically relies on the perfect collinearity of two vectors in one plan i.e. two things...

Google Update News: Penguin 2.0, the small brother of Penguin 1.0 has hatched on May 22th, 2013. The white and black animal is younger but gets tougher. Yes, Penguin 2.0 is not a Penguin 1.0 with a new haircut (i.e. a little refresh), this is a new brewed Penguin (i.e. an update).   The new Penguin is getting way smarter at catching web spamming and it already made few victims among specific industry niches such as porn and gaming....

Social media like Facebook and Twitter are throwing a dark shadow over blogs. Social media are extremely convenient. The applications are very easy to use, the short posts do not require any commitment and the reward with LIKES, FOLLOWERS, etc. is instantaneous. Today, no business can ignore the power of social networks in its marketing strategy. The question is the following: does blog marketing still able to benefit you? The answer is definitively yes. Blogging goes...

Nowadays everyone is talking about Google Panda and Penguin and how to be safe ranked in the search engine result page (SERP). I’m going to share some tips with everyone to do safe SEO and get stable higher ranking in Google. 1. Analyze your backlinks on a monthly basis: You work to get backlinks everyday. You should think and check from where all the backlinks are coming from. Find out who is trying to get links from...

If the Internet is a shortcut to meet people and sell, the path to make people like your company and select your products the Internet have created is much longer and much harder. Today, there is out there a gigantic pile of competitors to buy from. There are so many online stores selling the same things at the same price as you do… You have to give a reason to your potential clients to pick your company...

SEO has its one goal which is pleasing Google. However, Google has one goal which is pleasing its users. Some very successful SEO strategies i.e. making Google “happy” and helping websites to get sky high might be quite disturbing and confusing for the users. If you think this is not SEO problem you might be wrong. Google will rank and might see quite quickly that the users are deceived. How? In a perfect Google’s world, the website...

Cloaking is a very very very bad behavior. It is pretending to be who you are not. You will wonder if telling you have the best services in the world when you know it is certainly not is cloaking. No, it is not. Cloaking is a behavior you address specifically to Google or let’s say more generally to search engines. Ask your SEO company India about it if you have more questions. For example, you are looking for...

Do you like pirates? I am not talking here about the outstanding Johnny Depp in Pirates of the Caribbean. We all like him despite his cheekiness. Why? First he is charming as pirate, second his misbehavior stays behind a screen! Now, back in your real life, a pirate would be the guy who copies your assay at university and in the doubt, both him (or her, pirates have no specific gender!) and you get penalized. Annoying,...

The Google dance is a term people created to describe the positioning of websites going up and down over time. Indeed the ranking was going like crazy from low in the search engine result page (SERP) to high, to finally stabilize somewhere else. The tempo was given by Google in quest of the best algorithm ever to please people looking for something on the search engine. To make it clear and simple, on Monday they were using...

Have you ever thought of this search journey? No? Let’s have a quick look at it with an example I know very well. You wake up one morning and decide to make a nice dessert. You turn on your computer and type “dessert” – 229,000,000 hits… Mmm, maybe not, you are looking for recipes. So you add one keyword “dessert recipes” and press enter – 14,500,000 hits, better! You were thinking of something with chocolate. You add one...