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Author: Arun Singh

No one can deny the growing importance of social media, which became today an invaluable tool for many businesses across the world, letting them connect with overseas clients aiming to help them promoting their products using various important channels. However, to reap advantages, it is important for you to be aware of what you are doing and also ensure you update your posts regularly to communicate your followers. Whether you have a well-established or startup business, you...

The most popular open directory site DMOZ will no longer be available from March 14 this year, as per announcement of leading directory site. The directory site is famous for using human editors for the main purpose of organizing websites, has decided to finally call off its services. The site actually marks the end of a time when humans rather than machines tried to organize the website. Came into existence in June 1998, it earlier came as...

The fact can’t be denied that a strong content strategy is needed to rank your keywords in search engines. So, you should take your time to sketch out a better strategy and make sure for its proper implementations. In case of limited budget, it is often tempting to put more money behind your paid media campaigns, after all, you will be able to observe which ads and also optimizations are churning out more revenues every month. When it...

SEO involves many activities, press release submission is one of those having a great impact on the entire strategy. It has been in fact a staple in search marketer’s toolbox for many years, especially since the update of Google’s algorithms like Panda and Penguin. The credit goes to these both updates for bringing genuine and top-quality content and also connections to the website, favouring mainly those sites that were affiliated with those of some reputable names...

When it comes to link building, it is not some mystical SEO hack. Building link is certainly straightforward – you can find some relevant sites having reason to link and convince them to link. Now the question is, why one should focus on another site links to theirs? For numbers of reasons – since relationship already exists as they are actually talking about your products and services and you can be a valuable resource for their visitors....

A good keyword ranking is said to be the most notable achievement in SEO world. Many strategies and activities in fact revolve around it. Those of small brands and businesses alike hunger to receive the first organic listing in search results due to lucrative traffic and also some leading opportunities that are generally associated with such position. In today’s scenario, SEOs and digital marketing specialists need to consider in terms of whether it is worth the amount...

Today, majority of advertisers seem to be continuously ignoring Bing Ads. This is certainly not the right way and it may have eventually an adverse impact on their whole marketing efforts. In recent times, Bing advertisements have been capable of quickly implementing features and tools – of course, they even get some unique features that AdWords don’t provide. It is unfortunate that Bing is still quite often observed since the secondary choice especially while launching a...

It goes without saying that search engines are getting advanced more and more. There is some doubts about it. Meanwhile, CMS-driven web where content can quite often exist on many URLs, it is not always clear in terms of the authoritative URL for a provided content. Also, getting content on various URLs tend to lead to several issues with those of link ranking signals being spilt across some variations of piece of content. It is certainly quite...

The leading online search engine revealed that it has dropped support for crawling the web as a feature phone and also eliminated several crawl error reports in Search Console. According to Google, “majority of websites generally don’t offer feature-phone-compatible content WAP/WML.” The search engine also stated that because of such change, they brought changes in how it crawls feature-phone content. This indeed doesn’t have any impact in terms of how the leading search engine indexes or crawls...

Content marketing delivers a lot only if it is performed in a right way. The main purpose of this article is to throw some spotlight on various reasons that tend to make your content marketing futile. Therefore, if you are not able to take the right decision, here you will be able to explore these reasons and then work accordingly to meet your desired goals. Selling too much though content   You must keep in your mind that people...